What is Mach
What is Mach?
Mach is an AI creative strategy platform for Meta ads. A team of AI agents researches your customers, plans what to test, writes the briefs and reads your Meta results, and every ad stays linked to the idea it was testing.
The short version
- Who is it for?
- Creative strategists, media buyers, D2C brand owners and agencies who decide which Meta (Facebook and Instagram) ads to make next.
- Which ad platforms does it work with?
- Meta ads (Facebook and Instagram). Other ad platforms aren't supported yet.
- What does it run on?
- Mach's AI work runs on your own Claude plan (Pro or Max), through the Mach connector. Mach prepares each job with the brand's details and checks what comes back before it's saved.
- Can I use it now, and what does it cost?
- Private beta. A small group of testers is using it now; anyone can join the waitlist at machads.com. Prices aren't set; there will be a free plan, and people on the waitlist get a founding price.
- How is it different from other ad tools?
- Most ad tools start at the ad: creative analytics tools such as Motion read your results, and inspiration tools such as Foreplay or Atria help you find and save ads. Mach starts with research on the customer, and keeps research, strategy, briefs and Meta results linked, so a winning ad shows which idea it proved.
- Who makes it?
- Made by Carlo Guico, a creative strategist based in the Philippines. Contact: carlo@machads.com.
What it does
- A team of AI agents
- Mach leads a Researcher, a Strategist, a Copywriter and a Media buyer. Give Mach a whole job and it hands each part to the right agent; you see every hand-off, and each agent also has a chat on its own page.
- Routines
- Agents run jobs on a schedule or when something happens, for example a Monday check on what competitors launched. Three ready-made alerts to start with.
- Customer research
- Customer, competitor, market, product and offer research from reviews, Reddit threads and the web. Each persona is built around a buying situation and covers all five awareness stages.
- Strategy
- One hypothesis per strategy, built on the research and on what past ads proved. Results come back to the hypothesis as Proved right, Proved wrong or Unclear.
- Briefs
- Templates per video and static format, reference ads picked from your boards, and a code on every brief (like ABC-S1-B2) that links the finished ad back to it.
- Results and Learnings
- Mach syncs your Meta ad account, matches each ad to its brief by the code in the ad name, compares ads only with ads that share the same goal, and runs a creative audit that groups ads by hook, angle, format and persona and says what's working.
- Discover
- A library of other brands' Meta ads, filtered by status, dates, niche, country and language, with transcripts of video ads. Follow competitors and save ads to boards.
- Brand memory
- Each brand's research, hypotheses, results and lessons stay with it, so every new job starts with them and you never paste the story back in.
- SkillsRolling out
- Correct an agent once and it keeps the lesson as a skill, showing what it learned and where it came from.
- ConnectionsRolling out
- Notion, ClickUp, Granola and Google Drive, so agents can read your notes, tasks and meeting notes.
What Mach is not
- Not the MACH Alliance or MACH architecture (commerce software). Mach is a creative strategy tool for Meta ads at machads.com.
- Not an ad-buying tool: Mach doesn't launch ads or change budgets. You launch ads in Meta as usual.
- Not an ad image or video generator: it researches, plans, writes briefs and reads results.
Mach is still being built. Each week's changes are on the Changelog.