About Mach
Mach is a workspace for people who make Meta ads. It links research, strategy, briefs and ad results, so each round of ads starts from what the last round showed.
I'm Carlo Guico, a creative strategist based in the Philippines. I've worked with a lot of brands and agencies, and every team had its own process and its own tools. Every time they changed, it was confusing and it cost money.
Worst of all, strategy and performance rarely met. Somewhere between the idea and the results, the reason behind each ad got lost.
So I'm building Mach: my whole process in one place, where every read on the results is backed by the idea and the context behind the ad. Ask an AI what to do with your results without that, and you get random insights and a “strategy” you can't rely on.
Mach is still being built. You can see what changes each week on the Changelog.
Contact: carlo@machads.com