Changelog
What's new in Mach
Mach is being built in the open. Every week, here's what changed.
Oct 52 changes
AdLab is now Mach
Same app, same data, new name.
Also this week
- Research reads like a clean document: personas and reports follow the same plain sections every time, say where nothing was found, and come out in English whatever the market's language.
Sep 28 to Oct 45 changes
Learnings, rebuilt as a creative audit
Run audit groups your Meta ads by what they share, like the hook, the angle, the format or who it speaks to, and writes one short line for each pattern with the ads behind it. Open a learning to turn it into a brief or a new strategy. Every new strategy and brief starts from what your ads already showed.
Mach runs on your own Claude
Press Run on research, a strategy or a brief, then send one message in your Claude app. Your Claude does the work, and the progress shows in Mach. New accounts set up their brand, Meta and Claude in three steps.
Also this week
- Ads are compared by goal: Mach syncs each ad's campaign and objective and counts messaging conversations, so a messages ad is never judged against a sales ad.
- A new look: a lighter design with fewer words on every screen, plus a dark mode.
- Plainer words across the app: shorter labels on every screen.
Sep 21 to 278 changes
Sign in with Google
Use your Google account on the sign-in and sign-up pages.
Also this week
- Your Meta videos play inside Mach.
- A Home page that shows what needs you, the brand's week and recent activity.
- Boards work across brands. Save any Discover ad to a board, or make one on the spot.
- More Discover filters: status, dates, a niche tree with search, country and language.
- Brief templates per format. Pick a video or static format, then pick reference ads from your boards.
- Iterate step by step: new hooks, a new format with references, or another persona.
- Every Meta ad gets its picture, stopped ads included.
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